iENGINEERING is conducting a series of strategic planning sessions as a precursor to the redesign and development of the AASHTO website. These sessions are required to understand and document all perspectives, requirements, challenges, and branding attributes to align the overall digital strategy of AASHTO. As part of this rebranding effort, the goal is to unify the overall AASHTO identity and, in turn, increase member engagement.

To achieve all the identified objectives, an assessment of the existing infrastructure, technology stack, and information architecture was performed prior to conducting the strategic planning sessions. After completing the initial assessment, the strategic planning sessions are conducted as interactive discussions with AASHTO Technology Staff, Project Managers, and Executive Leadership. These sessions include extensive mind mapping, interactive sessions, analysis, reporting, and documentation.